Salus Aviation
Website for a global aviation company
Overview
Salus Aviation is a global full-service aviation company, dedicated to assisting aviation businesses and individual aircraft owners alike. I had the privilege of spearheading the redesign of the Salus Aviation website, aligning it with the fresh branding crafted by Brave Media.
Client: Salus Aviation
Digital Agency: Brave Digital
Role: User Personas, User Journey, Site Architecture, Wireframe, Prototype, Design, UX/UI
Approach
To ensure a user-centric approach, I began by crafting user personas and mapping out their journeys based on client input and research. This informed the development of an updated site hierarchy, streamlining the integration of various entities under the Salus umbrella. We then planned the content management system to facilitate seamless navigation and accessibility.
I proceeded to craft lo-fidelity wireframe prototypes, refining them with client feedback. Then, I implemented the final design, integrating new photography and videos to enhance the website's aesthetic. Using bold typography, updated corporate colours, and subtle transitions, my goal was to elevate the user experience and reinforce Salus Aviation's new brand identity.
