Unity Books
E-commerce website for New Zealand’s leading independent bookstore
Overview
Unity Books is an award-winning independent bookshop with three locations in Wellington and Auckland. Renowned for its extensive collection of books, Unity Books boasts one of the finest selections in New Zealand. Little Unity, a part of the Unity Books family, offers an amazing selection of children's books. Unity Books also organises literary events at their locations.
Client: Unity Books
Digital Agency: Brave Digital
Role: Site Architecture, Wireframe, Prototype, Design, UX/UI
Approach
Unity Books sought to create an e-commerce store that unified its three individual online bookshops in Wellington and Auckland, providing a platform to connect customers with their beloved brand. While the project involved managing various inventories and ensuring optimal performance, my focus was on revamping the website’s look and feel to enhance the user experience. Utilising Unity Books’ brand colours, we introduced illustrations depicting each store and added animations to inject a sense of fun. The responsive website design ensures users can easily browse and shop for their favourite books across different devices.
Results
Following the launch of the Unity Books new e-commerce store, online sales has increased to record numbers.
