William Aitken & Co

Website for one of NZ's largest food import and distribution companies

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Overview

William Aitken & Co is one of New Zealand's largest food importer and distributor boasting a 75-year trading legacy. WAC also works with New Zealand brands and locally manufactures for supermarkets and food service across all categories.

Client: William Aitken & Co
Digital Agency: Brave Digital
Role: Site Architecture, Wireframe, Prototype, Design, UX/UI

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Approach

In its rebranding effort to WAC, Brave Digital crafted a modern and contemporary visual identity. In my role as a digital designer, I helped bring their brand to life online by transforming their vision into a modern, user-friendly digital experience that seamlessly combined creativity with functionality. The vibrant colours used in the design were aligned with the new colour palette, reinforcing the brand's identity.

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